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A worrying trend in adverts
Posted By: wintermute, on host 195.153.64.90
Date: Tuesday, September 4, 2001, at 02:28:09

Well, I'm not sure if it counts as a trend when I've only seen it in two adverts, but anyway:

For the last month or so a major supermarket chain has been running adverts focused on the usual "prices dropping down to new levels of amazing cheapness" schtick. What made it different, however, was that there was absolutly no indication that these prices applied to any individual product. They were simply numbers that changed.

Then, a couple of days ago, I saw an advert for an electrical goods chain doing exactly the same thing. Their numbers were bigger, but just as devoid of context. Although to be fair, they did have a price attaced to a product at the end of the advert, but with no indication that it had changed.

The thing is, how can anyone be sure that the massive savings actually exist? Are people actually going to think "Oh. That's a good saving" when they have no idea what they would be saving?

I assume the advertisers know what they're doing, and they are actually effective adverts, but I hope I'm wrong on that.

Oh, and something vaguely related. Another supermarket chains advert (mentioning a product I've forgotten): "Previous price £1.49 SLASHED! to £1.48". Gosh. I must get in on those savings.

winter"I watch way too many adverts"mute

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