> The best concept they had was a story-type commercial with an eskimo and his dog. I haven't seen the commercial that you're talking about, but I'm very curious as to which idea they ended up going with.
>
> Tra "Be a spaztek; own an Aztek" nio

The two ads I have seen use the same characters, a man and a woman, supposedly married or dating. First scene, they are stuck in traffic, not knowing what to do, and three options show up on the screen that are very general. One is checked, and we see our couple agree and, even though they say they are going to park, it looks like they get out of their car in the middle of traffic and pull out their mountain bikes from the back (large interior) and bike through the mess.

Next scene, more choices pop up and we see them on a dock, pulling out a DJs load of CDs so they can play music out the back of the car. They can also control the stereo from the back. A bunch of people are dancing with them on the dock (so fake).

Then some other options and they are tired and drive home. Finally, after all of this cheese, they give us a good shot of the car and send me gagging to the bathroom because of how repulsive the whole thing is.

Did you see any ads like that or is this a new concept for the car that must die?

Ferrick