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> > The best concept they had was a story-type commercial with an eskimo and his dog. I haven't seen the commercial that you're talking about, but I'm very curious as to which idea they ended up going with.
> >
> > Tra "Be a spaztek; own an Aztek" nio
>
> The two ads I have seen use the same characters, a man and a woman, supposedly married or dating. First scene, they are stuck in traffic, not knowing what to do, and three options show up on the screen that are very general. One is checked, and we see our couple agree and, even though they say they are going to park, it looks like they get out of their car in the middle of traffic and pull out their mountain bikes from the back (large interior) and bike through the mess.
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> Next scene, more choices pop up and we see them on a dock, pulling out a DJs load of CDs so they can play music out the back of the car. They can also control the stereo from the back. A bunch of people are dancing with them on the dock (so fake).
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> Then some other options and they are tired and drive home. Finally, after all of this cheese, they give us a good shot of the car and send me gagging to the bathroom because of how repulsive the whole thing is.
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> Did you see any ads like that or is this a new concept for the car that must die?
>
> Ferrick

Nope... they didn't have that one at the time, so I'd have to say that it's a new concept that must die. The eskimo commercial (via storyboards and this marketing rep's naration) was essentially the eskimo scooping up some snow into the cooler, then placing it into it's built-in spot between the two front seats. Then we see him place a surf board on the roof rack, and the dog getting in the car. Then the stereotypical dashed-lines-moving-accross-a-map motif to symbolize his journey. We then see him park on the beach, dump out the snow, and retreive his surfboard. Finish off with a shot of the eskimo entering the surf in the background while the dog lays down in the pile of snow in the foreground.

They were aiming for its versatility. If it was up to me, I would add a quick stop to pick up a kid at school (easily maneuvering through the snow), and a quick stop at a grocery store followed by an interior shot of the cargo area with sectional thingies to hold those *odd* items.
Thus, showing that it's great for all of those everyday chores, plus the beach road trip while highlighting some special features. Then I'd find the guy who designed the exterior and clock him upside the head with a batleth, and tell him that I'm doing him a favor. Oy vay.

Tra "Aztek: The most beautiful vehicle the legally blind have ever seen" nio