> The Greeks had 3 words for love (that I know of):
> - Eros: Romantic
> - Philos: Friendship / Family
> - Agape: Selfless
>
> Valentine's day is definitely all about eros. Trying to play along with the traditions, but substituting the eros for philos, just doesn't work.

Maybe for you, but as a general statement, sorry, it's provably untrue. Like I said, my family treats it both ways, as do many others. And I maintain that someone whose eros and/or philos relationships also contain some agape isn't going to have a problem -- either they won't mind celebrating it, or they don't have to celebrate it in the first place.