> > I've been experimenting with subject lines. I think sometimes a dull subject line means an unread post. The subject on this one doesn't have anything to do with content, it's just a blatent attention getter, but other subject lines I've used lately really apply to the content of the post. That's the challenge. You have to make it both a grabber, and a lead in for the subject matter.
> >
> > I looked back at some of my older subject lines and asked myself if I would have read that. Usually in was "No way, Pedro."
> > Howard
>
> I think most people will see this subject line and think "Oh, it's just spam, or a chain letter or some such. I won't bother reading it."
>
> winter"Reader of everything"mute

Maybe, but not if they'd also read the author's name. Howard wouldn't lead us astray, would he?