> > On a bag of gummy worms that I got yesterday, there is a cartoon drawing of several happy worms. Apparently market research declares that people are more likely to eat gummy worms if they think the worms are happy.
>
> This seems a bit sadistic. "Oooh, they're so happy and cute. Let's bite their little heads off."
>
> Hmmm.

This reminds me of a study that involved setting fake turtles and fake snakes in a road. People who drove by would swerve away from the turtles to avoid hitting them, and towards the snakes specifically TO hit them.