> They hit their target audience, that's for sure.

I have to disagree with this one. It was an "OKAY" movie....not great, but not horrible. However it did NOT hit it's target audience, in my opinion. It was aimed at children, and yet, my four-year-old nephew, whom I took to see it, was bored THIRTY MINUTES INTO IT. It did NOT capture his attention.

I do concede that my seven-year-old nephew seemed to enjoy it. But it had too much dialogue that was written on the screen. A child cannot read that fast, if at all. And the story was too disjointed, and they didn't explain very much of the plot.

These are only a few reasons why I think it wasn't a movie that hit its target audience.

Mia