> This whole thread reminds me of that movie, I think Dudley Moore was in it, and he's an ad executive of some sort. I can't remember the details, but he ended up in a hospital for mental patients. They started writing ad campaigns that were actually truthful, rather than what was designed to make you want to buy the product...and it was really successful!

There was a series of ads here for some soft drink brand, a couple of years ago, which used that idea. It was great. I think it was for 7-Up, or maybe Pepsi. (For all I know, everyone else in the civilised world has seen these ads a billion times, so forgive me for being an easily impressed person who watches TV about once every two months.)

My favourite showed this uncoordinated, pudgy little kid trying to play basketball against a seven-foot-tall pro basketballer and being generally slammed all over the court. Then the little kid drinks a can of 7-Up (or whatever it was) and suddenly starts acting all cool and funky and says ominously "You're in MY world NOW." They start playing again, and the pro basketballer CONTINUES to slam the pudgy little kid all over the court.

The ad ended with the slogan, "If it made you play sports better, don't you think it would cost more than $1 a can?"

Brunnen-"or however much it cost at the time"G