> Question(s). Uh, so why was it run only ONCE ever, during Superbowl XVIII and never after?

Yep. Although it has been featured on some of those "Best Commercial" television shows.

Yes, non-Americans, sometimes American television stations decide to air a one-hour television show consisting of nothing but commercials. Then they have commercial breaks. Really. I couldn't make up something so bizarre.

>What exactly is that special quality which supposedly makes it "the greatest commercial of all time"? I don't find it that memorable -- but apparently everyone else *did*.

In 1984, there wasn't that many commercials with huge budgets or large-scale productions. IBM's commercials at the time had a guy dressed up like Charlie Chaplin walking around a stack of software boxes while an announcer's voiceover extolled the virtues of the personal computer. Oscar Meyer's big money concept was a kid on a porch singing about how he names his bologna before he devours it.

Apple's "1984" was like a mini-movie.

You can liken it to the first time a movie was shown in color in the theaters (Wizard of Oz?). It created that type of feeling -- Wow! You can do that on television?

> Wolf "'My friends, each of you is a single cell in the great body of the RINK...'" spirit

-Faux "Wolf 3:16" Pas