> > What I want to locate is the SuperBowl ad from
> >two years ago... I think it's the one with the
> >hammer smashing a huge silver screen, an athlete
> >running from it, and the rows of zombified
> >workers staring at a Big Brother type of
> >propaganda projection. Anyone have any idea
> >what this is?
>
> Uh, unless that was parodied or re-run a few years ago, you've got your dates wrong.

I think I figured out why I only heard of it two years ago: in 1999, some agency or magazine selected it as the best commercial of all time because so many people recalled it after one viewing.


> That sounds like the "1984" ad that was run in (of course) 1984 by Apple Computers. It was for the introduction of their new comptuer, the Mac. It only ran once, during the Superbowl, and is considered one of if not the greatest commercial of all time. I didn't think it was really that great.
>
> It's actually the commercial that started the whole "Superbowl ads" craze.
>
> -- Dave

Well, I've seen it, finally. I can see hints of why it might be interesting, in a "Citizen Kane of the Commercials" kind of way.

Question(s). Uh, so why was it run only ONCE ever, during Superbowl XVIII and never after? What exactly is that special quality which supposedly makes it "the greatest commercial of all time"? I don't find it that memorable -- but apparently everyone else *did*.

Wolf "'My friends, each of you is a single cell in the great body of the RINK...'" spirit