> Nobody makes buying decisions based on single cent price differences, and small items or items sold in bulk are no problem because you just round the total.

I often make a decision about where to purchase gasoline based on a price difference of just a few cents. It really adds up, especially if you let your tank dwindle to near-empty. I'm almost certain that I've chosen one station over another before based on a one-cent different in the price.

Thing is, if you're not rounding up, those single-cent differences add up over time.

Gri"betcha one cent that Howard will reply to this post"shny