> > > 4) What does it have to do with clothes/GAP?
> >
> > Err... nothing at all. Except that saffron is several hundred dollars a pound, and Gap clothing is several hundred dollars per stitch.
>

It's just another an attention getter, like everything else.

> Do any Gap commercials, or for that matter any commercials at all, have famous songs that actually MATCH what they're selling remotely?
>
> What did "Tainted Love" have to do with Levi's?
>
> What do any of those Burger King commercial songs have to do with the actual food they sell?
>
> These guys need original material :-)

Oh, c'mon, which'd you rather have stuck in your head: JC Penny's jingle or classic oldies?
Me, I can get several stuck in my head at a time, and they aren't even related, but I don't think everybody does that.