It looks like windshield washer fluid. Maybe a bottle of 2000 Flushes or straight from the spring at a mini-golf course. What am I talking about? Why, Pepsi Blue, of course. I hadn't heard or seen anything about it until yesterday when I saw an ad for it while filling up at the gas station. 59 cents for a 20 oz. bottle of questionable blue liquid. Berry Cola Fusion. Not very promising but for 59 cents, I was willing to risk it just in case it was the new wünderdrink. I was doubtful because it was Pepsi.

The first taste is Ok. Some promise. Fizzy. A little cola and berry. Sweet. The middle taste is dirt. Not sure the best way to describe it. Not good. It ends up ok and then tricks you into thinking there is not bad aftertaste. That bus arrives after a short delay.

Who are the marketers and researchers at Pepsi that came up with this? First of all, the look is not good. Who really wants to drink blue unless it is Kool-Aid? Berry Cola Fusion? Are they trying to compete with Vanilla Coke? I hope not. They already have their Lemon Pepsi and Cherry Coke just adds flavor to the cola, not the other way around. Did they learn nothing from Clear Pepsi? It has caffeine so they are obviously targeting that audience. I'm thinking about going onto Pepsi's site just to let them know that my purchase should not be counted in their totals because it is sitting on my desk with about 80% of it left in the bottle. Of course, maybe I should let them blunder into another bad product since I am a Coke enthusiast.

Maybe the Bay Area is a test area for it and most people will be lucky enough to never try Pepsi Blue.

Fer"You have Pepsi? Gimme a Root Beer"rick