> It started with those Allegra ads. Some guy was windsurfing in a field of wheat. Nothing was said, but at the end the word "Allegra" appeared on the screen. Nothing else. That's it. End of story. Except that there wasn't really a beginning. Took me 8 months before I finally figured out what the stuff was.
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> Ever since then, TONS of products have been advertised with ads that make it impossible to tell what the product is. Who is hiring these people to write the ads? My life is way to busy for me to run around trying to figure out what the latest commercial was talking about, so they're losing a customer simply because I don't know they exist. I wouldn't think that would be too hard to figure out, but hey. . .

I thought they first advertise for a while to have the name come through to the public and make people wonder what it is all about...

Then, after a while, they make a new commercial or ad, based on the first or at least with some sort of reference but they add what they do and an URL or store or phonenumber.
It seems to serve some obscure media-principle and is probably meant to dig themselves deep in our subconscious to make us, consumers, more likely to buy whatever it is they're selling.

And, it might be my imagination, but most of the times with that kind of commercials and ads it seems to be about services, not products, and most of the times about things nobody ever really needs anyway.

*puzzled look* Anyway, they got me thinking about something I never actually gave thought to before