> Food and drink advertising is weird, though. If I see a new one advertised, OK,
> I might try it once. But if I don't like the taste, no amount of
> multi-bazillion-dollar "image" ad campaigns are going to make me ever buy it again.

Doesn't matter. As long as you try it once, the ad has done its job. If you don't keep using the product, there's others who will.

Paul