> I realized later that I spelled Aztek wrong. Anyway, it is ugly. Here is the official site for it. If there isn't an "I Hate the Aztec" site, there should be one. I don't feel like wasting my time on this car, though.
>
> Ferrick
>
> > > I guess they figured, it lookes like about 5 different cars slapped together in a food processor, why not slap 2 different people together for it's name ;)
> > >
> > > this is the one of ugliest pieces of trash I've ever seen. It's uglier than an Edsel, a Gremlin, a Pinto, and a Yugo combined. I actually saw this thing in person at a car show, and the only thing I saw that was worse than the Aztek was the Pontiac Piranha concept car. That one looked like a bad cross between Babylon 5 and Buck Rogers, with a bit of Lego-car thrown in ;)
> >
> >
> > Can you provide a link? I HAVE to see this car.
> >
> > -Wormwood

Thanks for posting the link. When I first saw this thread I wasn't sure if you were talking about the car that I did market research for or not, but now it has been confirmed.

Probably about a year ago, I was called to help participate in a market research for this monster. We were able to fully check out a nonfunctioning prototype complete with plastic radio. At the time, I was very candid about just how stinkin' ugly it is. I was shocked that there were actually people who liked it.

Months later, I was called back to help out in their television ad campaign. "You mean that you're actually going to *sell* that thing?" I thought. They had five different concepts/approaches, and asked us how we felt about each one. I was strongly against the one that portrayed it as some kind of genetic supercar. They wanted to market it as a hybrid of a car, a sport/ute, and a mini-van. Hmmmmm... I thought both a sport/ute and a mini-van already were hybrids. I recommended that they just stick to toting how practical it is and avoid anything that deals with asthetics.

The best concept they had was a story-type commercial with an eskimo and his dog. I haven't seen the commercial that you're talking about, but I'm very curious as to which idea they ended up going with.

Tra "Be a spaztek; own an Aztek" nio